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The official Florida State University podcast featuring FSU students and alumni doing amazing things in Entrepreneurship and Innovation.
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5 days ago
5 days ago
In this episode of the InNOLEvation® Mindset podcast powered by the Jim Moran College of Entrepreneurship, host Mark McNeese engages in a lively conversation with Daniel Underwood of Affiliate Edge. Daniel shares his journey of running a TikTok shop and delves into the ins and outs of successful product promotion on the platform. They discuss the intricacies of creating viral content, the importance of analytics, and the concept behind Affiliate Edge. Daniel also reveals how selling products on TikTok Shop can become a profitable venture and provides tips for aspiring creators. Tune in to learn how you can leverage TikTok’s powerful tools to boost sales and become a successful content creator.
00:00 Introduction and Guest Welcome
00:58 Discovering TikTok Shop
01:36 The Viral Gum Video
04:44 Starting Affiliate Edge
08:04 Selling Products on TikTok
11:24 Personal TikTok Experiences
14:25 Social Media Trends and Personal Experiences
15:20 Understanding the Business of Content Creation
16:37 Insights into TikTok Shop and Selling Strategies
19:15 Challenges and Opportunities in TikTok Marketing
20:03 Future Prospects and Personal Reflections
22:28 Practical Tips for Aspiring Content Creators
29:36 Final Thoughts and Podcast Conclusion
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