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Welcome to Florida State University's official entrepreneurship and innovation podcast, The InNOLEvation® Mindset! Hosted by Mark McNees and powered by the Jim Moran College of Entrepreneurship. This podcast features audio and video versions of our podcast, which highlights student and alumni entrepreneurs and innovators from FSU.
Get inspired by the next generation of young business leaders and hear their inside stories. Learn from faculty who teach entrepreneurship and innovation courses at FSU as they share key insights.
On this channel, you'll find:
-Full video episodes of our podcast conversations with founders of startups born at FSU
-Business advice and thought leadership from FSU professors focused on entrepreneurship
-Fireside chats and interviews recorded live with enterprising alumni making their mark
-Special segments and speaker events at FSU focused on innovation
Whether you're an aspiring entrepreneur, a current business owner, or you just love hearing success stories - subscribe now to see inspiring individuals daring to turn ideas into reality. With new episodic content added regularly, The Innovation Mindset podcast tells tales of vision, grit, failure, and triumph straight from the FSU community.
This channel visually brings the podcast to life with photos, graphics, and video. Join us by subscribing if you bleed garnet and gold!
Episodes
Saturday Oct 11, 2025
Saturday Oct 11, 2025
Saturday Oct 11, 2025
Saturday Oct 11, 2025
Saturday Oct 11, 2025
Saturday Oct 11, 2025
Saturday Oct 11, 2025
Saturday Oct 11, 2025
Saturday Oct 11, 2025
Saturday Oct 11, 2025
Saturday Oct 11, 2025
In this episode of the InNOLEvation® Mindset podcast, host Mark McNees interviews G Williams, the founder and CEO of Grove Creative. G discusses Grove Creative's upcoming 10-year anniversary, the firm's growth journey, and its recent recognition as one of the Jim Moran Institute's 30 fastest-growing companies. The conversation delves into the evolution of Grove Creative from a small freelancing operation to a full-service creative marketing firm. G shares insights on adapting to industry changes, particularly the impact of AI and influencer marketing, and emphasizes the importance of continuous education and maintaining a strong company culture. The episode also highlights G's experience with the Jim Moran Institute and offers valuable advice for entrepreneurs on building their brand. Tune in to gain valuable knowledge on marketing trends, business growth, and entrepreneurial success!
00:00 Introduction and Guest Welcome
00:56 Overview of Grove Creative
01:46 Celebrating 10 Years of Success
03:57 Adapting to Industry Changes
05:29 The Rise of AI in Marketing
09:10 Influencer Marketing Evolution
11:46 Podcasting as a Marketing Tool
13:56 Navigating Social Media Trends
21:50 Challenges with SEO and Privacy Laws
26:26 Advice for Aspiring Entrepreneurs
30:44 The Evolution of Client Base
31:18 Transition to Full-Service Agency
33:28 Rebranding and Marketing Advice
34:28 Ideal Clients and Business Strategy
39:08 Involvement with Jim Moran Institute
41:49 Challenges and Lessons Learned
52:46 Closing Thoughts and Advice