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Welcome to Florida State University's official entrepreneurship and innovation podcast, The InNOLEvation® Mindset! Hosted by Mark McNees and powered by the Jim Moran College of Entrepreneurship. This podcast features audio and video versions of our podcast, which highlights student and alumni entrepreneurs and innovators from FSU.
Get inspired by the next generation of young business leaders and hear their inside stories. Learn from faculty who teach entrepreneurship and innovation courses at FSU as they share key insights.
On this channel, you'll find:
-Full video episodes of our podcast conversations with founders of startups born at FSU
-Business advice and thought leadership from FSU professors focused on entrepreneurship
-Fireside chats and interviews recorded live with enterprising alumni making their mark
-Special segments and speaker events at FSU focused on innovation
Whether you're an aspiring entrepreneur, a current business owner, or you just love hearing success stories - subscribe now to see inspiring individuals daring to turn ideas into reality. With new episodic content added regularly, The Innovation Mindset podcast tells tales of vision, grit, failure, and triumph straight from the FSU community.
This channel visually brings the podcast to life with photos, graphics, and video. Join us by subscribing if you bleed garnet and gold!
Episodes
Mar 16, 2026
Mar 16, 2026
Mar 16, 2026
Mar 16, 2026
Mar 16, 2026
42 min
The InNOLEvation® Mindset, powered by the Jim Moran College of Entrepreneurship, Host Mark McNees interviews Matt Liebman, founder and COO of Emergent Media Company, about starting a media agency in college, rebranding after graduation to attract higher-end clients, and studying entrepreneurship at FSU’s Jim Moran College after switching from political science. Liebman shares his upbringing across Miami, New Jersey, Michigan, and South Florida, and how his father’s broadcasting career inspired his work. He explains Emergent Media’s ability to scale from social retainer content to large commercial shoots, citing projects with Taylor Fritz/HEAD Tennis, influencer Zandra, and ongoing work with the Florida Realtors Association, including filming political events. He discusses referral-based growth, AI integration, operational and legal challenges, mindset habits like running and prayer, goals for a self-sustaining business, and advice to his younger self.
00:00 Meet the Host and Guest
00:31 Emergent Media Origin Story
01:06 FSU Major Switch to Entrepreneurship
05:00 College Life During COVID
05:51 Growing Up Across States
08:37 First Camera and First Gigs
12:47 Building a Scalable Media Agency
15:30 Political Work and Realtor Clients
17:21 Referrals, Sales Funnel, and AI
20:18 Automating Agency Workflows
21:02 AI for Creative Output
22:27 Who Needs Video Strategy
23:00 Case Study Its a 10
24:08 Why In House Teams Hire
26:43 Dream Clients and Wins
27:11 Royal Caribbean Full Circle
30:07 Nike as the Goal
30:48 Surprises of Scaling
35:05 Mindset Rituals and Prayer
37:58 Future Goals and Gratitude
40:59 Final Advice and Wrap
Mar 9, 2026
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